An NFT is a record on a blockchain stating that a specific numbered item belongs to a particular owner. On the blockchain, this record takes the form of a unique token assigned to the owner's address, which is the number of their "account" on the network. Behind such a token there may be an image from a collection, a ticket or a wallet name. Buying an NFT gets you this record, while the image itself is usually stored somewhere else, and the main risks come from that.
Ordinary cryptocurrency is fungible, meaning its units are interchangeable. Your bitcoin is no different from anyone else's, like two identical banknotes, and it does not matter which one you get back. An NFT works differently, and its name says so: NFT stands for non-fungible token NFT (non-fungible token).
Theater tickets make the difference easy to see. Two tickets to the same show look alike, yet one has seat 7 in row five printed on it and the other seat 8, which makes them different tickets. An NFT is like such a ticket with a seat number, except that it is recorded in a blockchain.
NFTs are tracked by a program on the blockchain called a smart contract. Each NFT carries a number of its own, and the program remembers who holds which. The article what is a token explains how a token differs from a network coin. Many NFTs have been issued on the Ethereum network, though NFTs exist on other networks too.
Deeper
What you get when you buy an NFT
What buying an NFT gives you:
a token recorded to your address, which only the holder of that address's key can manage (the key is the secret code your wallet uses to approve transfers);
the ability to sell or give away the token by transferring it to another address;
rights to the image, but only those the project's license grants separately.
What buying an NFT does not give you by itself:
the only copy of the image, since anyone can save the file;
Owners of CryptoPunks, for example, received a commercial license for their punks' images separately, five years after the collection launched2. So before you use an NFT's image for business, read the project's terms of use.
where to check:the license terms on the collection's official website
Where an NFT's image is actually stored
An NFT itself usually holds only a link to its description, and the description in turn gives the address of the image3.
It works like a ticket from a left-luggage office. The ticket is yours and shows that the item is checked in under your name, yet the office holds the item itself. If the office closes or swaps the item, your ticket stays exactly the same.
In some NFTs the link can be changed even after you buy3. In October 2021 the founder of the Signal messenger issued an NFT whose image turned into an emoji once it sat in the owner's wallet4.
The image file can live in one of three places: on the project's server, in a storage network where many computers hold the file at once, or right in the blockchain. In the IPFS storage network a file stays available as long as at least one computer in the network keeps it5, while the Arweave network is designed for permanent archival storage6.
If the collection's program allows the link to the token's description to be changed.↩
The NFT's page on a marketplace usually says where the image is stored. If it does not, ask the project. CryptoPunks images, for example, have been written right into the Ethereum blockchain since 20217.
What happens to an NFT if the website with the image shuts down?
The NFT itself does not disappear when a website closes, because the record that the token is yours is kept in the blockchain. The image may stop opening if the file was stored only on that website's server. When the Nifty Gateway platform was shutting down in 2026, it promised to move most of the files to the Arweave network and gave owners 90 days to withdraw their NFTs to their own wallets8. If the platform holding your NFTs announces it is closing, move them to your own wallet before the deadline and keep copies of the files yourself. Do not pay "recovery services" that promise to bring back the image or the token; the article phishing and scams describes this kind of fraud.
NFT risks and how not to buy a fake
Fakes and copies appear because anyone can copy an image and issue their own "collection" under the same name. In January 2022 the OpenSea platform reported that more than 80% of the NFTs created with its free tool were plagiarism, fakes or spam9. The only thing that sets the real collection apart is the address of its smart contract, the program's number on the network.
The price of an NFT can drop almost to zero, and a unique item is usually harder to sell quickly than ordinary cryptocurrency.
Lose the key and the seed phrase (the set of words from which a wallet restores your keys), and you lose the NFT too (what is a private key).
A link to a "free NFT" or a "giveaway" in direct messages can lead to a site that asks you to sign a permission in your wallet and then drains everything from it. The article staying safe when connecting a wallet explains what to check before signing.
What NFTs are used for
NFTs got a bad reputation from images people paid large sums for, and some NFT platforms have already closed. The format itself is still used wherever someone needs to show openly who owns something unique. For collections, value is a matter of agreement, as with stamps, and rests on history, rarity and demand. For practical NFTs, the value lies in what they do. A name like alice.eth in the ENS system, for example, is also an NFT, and it points to your wallet's address10.
Used for weapons, outfits and other items in a game
Pro: the item can be sold outside the game
Con: its value depends on the game staying alive
Con: if the game closes, the item loses its point
More detail on the ERC-721 standard and the image link
The Ethereum network has a common standard for NFTs, ERC-721, under which each token has its own number and its own properties3. On the XRP Ledger network, NFTs are built right into the network itself11.
The exact address of the image is written in the token's description.
where to check:the token's page in a block explorer or on an NFT marketplace, the image field in the token's description, e.g. coingecko.com
A link of the form ipfs://… leads to the IPFS network, and an ordinary https://… address leads to a server.
Frequently asked questions
Are an NFT and cryptocurrency the same thing?
No. An NFT is also a token on a blockchain, but a unique one, so it is transferred and sold whole, like an item, while cryptocurrency can also be sent in parts.
Where is an NFT stored, in the wallet?
On the blockchain. The wallet holds only the key to the address, so the NFT shows up in any wallet where the same address is open, provided that wallet can display NFTs from that network.
Can you issue an NFT yourself?
Yes, anyone can issue an NFT through an NFT platform or their own smart contract. You will pay the network fee for writing to the blockchain, covered in the article what is gas.
where to check:the fee shown in your wallet before you sign
Issuing an NFT says nothing about its value, and there may be no buyer.
Can you buy an apartment as an NFT?
A right to an apartment or a house arises under the law of the country, and a blockchain record that this law does not recognize gives no such right ⚖️. That said, the authors of the ERC-721 standard did foresee NFTs representing physical property too, such as real estate3.
Can an NFT sent to the wrong address be returned?
No. A confirmed transfer on a blockchain cannot be reversed, just like a cryptocurrency transfer. Only the recipient can return the NFT, if they choose to, so check the address and the network in advance (how to send crypto).
Sources
They back the facts above. Changing figures aren't published — for those we link to "where to check".
1Non-Fungible Tokens and Intellectual Property: A Report to Congress copyright.gov↩Verified 24.10.2026 · primary source
2As CryptoPunks NFT Owners Get Commercial Rights, Yuga Hopes to Secure Their 'Legacy as Artwork' decrypt.cosecondary↩Verified 24.10.2026
3EIP-721: Non-Fungible Token Standard eips.ethereum.org↩Verified 24.10.2026 · primary source
4An NFT from Signal's founder will look like a poop emoji when someone owns it engadget.comsecondary↩Verified 24.10.2026
5Persistence, permanence, and pinning docs.ipfs.tech↩Verified 24.10.2026 · primary source
6Permanent information storage arweave.org↩Verified 24.10.2026 · primary source